Brand Development

In an increasingly competitive marketplace, brands need to work harder and harder to maintain their edge. Our experiences in brand development and retail means we bring a market wide perspective to your brand to help keep you ahead of the competition. We can undertake detailed strategy reviews and follow this through with implementing recommendations and product development plans if required.

We collaborate closely with all your internal teams to ensure a seamless handover when our involvement ends.  

We can cover all or parts of the following activities involved in toiletries and brand development. For more information on all the activities we can help with click here.

 

Retail Brand Development

The own brand toiletries market is a dynamic and demanding environment, having worked with brands and retailers we really understand what makes ranges work and why some don't move from the shelves!

We pride ourselves on bringing a creative approach to our development and develop ing aspirational marketing stories. Developing gorgeous, superior formulations and highly commercial packaging and fragrances is key to us - and we always team this with an understanding of the commercial requirements of retailers

We can develop brand new concepts or bring new energy to established ranges to take them to their next stage of development.

We have contacts with a wide range of manufacturers, fillers, designers and fragrance houses. We have a strong appreciation of their strengths & weaknesses and are well placed to manage these suppliers to deliver the best possible solutions.

 

"The Duet Partnership worked closely with us on all aspects of the development, it was great to have them working with us to develop these ranges in a short timescale to meet our customer's needs. They were always customer focused but also brought a creativity that has allowed us to really change our customers views of Tesco's beauty ranges. Their backgrounds in development and retail meant they could immediately understand what we were trying to achieve'

Alex Holt, Head of Category Tesco Stores Plc