Concept Development

• Trend identification

• Idea creation

• Proposition development based on gaps identified

• Range line up development

• Identification of formulation and fragrance benchmarks

Existing Brand Development

• Current range analysis

• Assessment of offer vs trends and market developments

• New direction/proposition

• Identification of inspirational brands and benchmark formats

Fragrances:

• Brief Fragrance Houses

• Development of all fragrances to agreed fragrance

• Management of fragrance modifications to suit all formulation bases

• Management of fragrance development to agreed cost parameters

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Brief development

• Produce detailed formulation briefs per product

• Produce detailed fragrance briefs per product / range

Development to point of manufacture

• Formulations

• Brief manufacturers

• Attend all manufacturer meetings

• Development of all formulations to agreed manufacture standard

• Management of formulation development to agreed cost parameters

Copy & Design

• Produce design briefs

• Brief designers and manage design process

• Propose packaging routes

• Develop copy routes

• Write copy